Reebok Launches AR Tool To Unlock Neighborhood Basketball Courts
Build your own regulation-size basketball court with the simple tap of a screen using Reebok’s new “Court of Greatness” tool.
As part of their FW21 basketball campaign, Reebok has launched ‘Courting Greatness’, an AR tool that lets kids and teens interact with their own full-size basketball court in an attempt to celebrate players of all ages on a local level.
When you launch the experience on your smartphone—which doesn’t require any type of app or download— you’ll be able to roughly map out a potential basketball court using some chalk or tape to mark the boundaries.
These AR playspaces feature everything you might find on a regulation-sized basketball court, including free-throw and three-point lines, the keys, and 10-foot hoops. All you have to do is find a suitable empty location and tap on your phone to automatically generate an AR court.
To help emphasize the importance of Reebok’s AR tool, the athletic company will be partnering with artists in different cities to create playable basketball art installations built entirely using found materials.
The first installation comes from the NYC creative team New York Sunshine and is available to view now at 36th Fifth Avenue in Brooklyn. Just make sure you have the ‘Courting Greatness’ website ready on your phone when you get there to unlock a slew of amazing features. You can expect other Reebok art installations in Los Angeles, Philadelphia, and Atlanta throughout the fall and winter during the FW21 season.
All of this will coincide with the launch of Reebok’s upcoming Question Mid “Iverson Four” sneaker, which is inspired by the 04’ national team uniforms worn in Greece, where Iverson wore the number 4 jersey.
In a recent Reebok blog post, Inga Stenta, Head of U.S Marketing for Reebok said, “For kids and teens living in the city, basketball is the pre-eminent sport, but finding space to play can be especially challenging.”
“We are continuously inspired by athletes who reimagine competition and find alternative ways to play. ‘Courting Greatness’ will help create access for these kids – and players of all levels and walks – whether they have a court or not.”
But this isn’t just a marketing ploy for Reebok to sell shoes. Along with the AR tool, art installations, and the Iverson Four sneakers, Reebok is also releasing CrateMaster, a powerful film by fashion visionary Kerby Jean-Raymond that offers a closer look at the impact basketball culture has had on inner-city youth and how accessibility issues in urban areas have forced kids to get creative in how they play the game.
You can build your own court somewhere in your neighborhood using Reebok’s Courting Greatness AR tool available via their website. You can also unlock exciting AR features when you visit one of the Reebok art installations.
You can check out Reebok’s Question Mid Iverson Four’s here.